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by BusinessNews Publishing : Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book

ISBN : # | Date : 2014-10-28

Description :

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) PDF




by Geoffrey A. Moore : Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

ISBN : #0062292986 | Date : 2014-01-28

Description :

PDF-108cf | The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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Strategic Marketing for Health and Social Services PDF




by Virginia Hayden : Strategic Marketing for Health and Social Services

ISBN : #1860672825 | Date : 1997-12

Description :

PDF-19d90 | … Strategic Marketing for Health and Social Services


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Cim Paper Strategic Marketing Management PDF 7980a6b37

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Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01 PDF




by BPP : Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #075174915X | Date : 2000-09-29

Description :

PDF-678a8 | This revision and practice kit focuses on planning and control in strategic marketing management. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01


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CIM Study Text: Marketing Communications Strategy (CIMA) PDF




by The CIM : CIM Study Text: Marketing Communications Strategy (CIMA)

ISBN : #0751740330 | Date : 1995-09

Description :

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Worlds Greatest Brands Nicholas Kochan PDF D2896de72

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by Nicholas Kochan : The World’s Greatest Brands

ISBN : #0814747019 | Date : 1997-03-01

Description :

PDF-d8c4d | We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry’s to Reebok, The World’s Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success.Opening with a discussion of the way branding works, the latest trends in branding, and the ten… The World’s Greatest Brands


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by Joseph Hogue : Google SEO for Bloggers: Easy Search Engine Optimization and Website marketing for Google Love

ISBN : #0997111275 | Date : 2017-01-19

Description :

PDF-c59b8 | The Step-by-Step SEO Process I used to Rank More than 1,700 Keywords on the First Page of Google Search Want to know the secret to being successful as a blogger or in any business? Find out the part of the business that other entrepreneurs avoid and become a Rockstar to jump ahead of the competition. Asking other bloggers about their strategies to rank on Google, I was amazed to hear from nearly e… Google SEO for Bloggers: Easy Search Engine Optimization and Website marketing for Google Love


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by A. Zoltners : Sales Force Design For Strategic Advantage

ISBN : #1349508497 | Date : 2004-01-01

Description :

PDF-0bc3f | This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change…. Sales Force Design For Strategic Advantage


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Summary Getting Customers Review Analysis Ebook PDF 9625bf33b

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by BusinessNews Publishing : Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-4e9e6 | The must-read summary of Kevin Davis’ book: “Getting Into Your Customer’s Head: 8 Secret Roles of Selling Your Competitors Don’t Know”. This complete summary of the ideas from Kevin Davis’ book “Getting Into Your Customer’s Head” explains that most sales today are made through a four-stage buy-learning process: 1. Prospective customers become aware of a need for something 2. They study all the … Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book


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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science) PDF




: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)

ISBN : #3319500066 | Date : 2017-02-01

Description :

PDF-fa1dc | This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketi… The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)


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Winning Major Business Approaches Institutional PDF 70862b677

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Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF




by Alexander Peter William Weiss : Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond

ISBN : #0952332809 | Date : 1994-10-20

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PDF-609ae | … Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond


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International Marketing Strategies Build Market PDF 3e188bfe9

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International Marketing Strategies: How to Build International Market Share PDF




by Erik Wiklund : International Marketing Strategies: How to Build International Market Share

ISBN : #0071003371 | Date : 1987-07-01

Description :

PDF-01f52 | … International Marketing Strategies: How to Build International Market Share


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Marketing Strategy Starbucks Coffe Pham Gia PDF 21a8f119d

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by Khanh Pham-Gia : Marketing strategy of ‘Starbucks Coffe’

ISBN : #3640380932 | Date : 2009-07-27

Description :

PDF-a6997 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are ana… Marketing strategy of ‘Starbucks Coffe’


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Global Marketing Strategies Jean Pierre Jeannet PDF 724e83968

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Global Marketing Strategies PDF




by Jean-Pierre Jeannet : Global Marketing Strategies

ISBN : #8185502854 | Date : 2002-09-01

Description :

PDF-d59d7 | The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on prac… Global Marketing Strategies


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HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)

ISBN : #1633694593 | Date : 2013-04-02

Description :

PDF-d5647 | Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organization… HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)


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[Pub.41ELB] HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis) by by Harvard Business Review

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